I'd previously written about Aberdeen and their "paid research" model which the Wall Street Journal slammed several months ago. Now we can add HP and the Gantry Group to the list of those churning out useless research.
In this blog posting entitled, "ROI Study: Project Portfolio Management Yields Results", Michael Krigsman writes, "Project portfolio management (PPM) software is receiving growing attention from CIOs. Riding this wave, HP sponsored The Gantry Group to analyze key ROI measures for PPM software. Although the results are somewhat coupled specifically to HP PPM Center software, the research is useful to anyone studying the PPM category."
Why on earth would this research useful or believable at all? Let's explore the logic that goes into sanctioning such research with top-secret transcripts that have been uncovered by the Brilliont team of conversations between HP and the Gantry Group.
HP: Hi Gantry Group. We need you to do some research about how Project Portfolio Management yields ROI.
Gantry: Sure. We'd be happy to do that. We are known for our best-in-class, paradigm shifting, web2.0, eco-friendly rigorous research reports which are always 100% objective (wink wink)
HP: Yes we know. That is why we'd like you to do this analysis. We will pay you a great deal of money once the findings are revealed and reveal the impacts of PPM.
Gantry: We look forward to receiving the large check and you can rest assured that our findings and its potential impacts on future business will not be influenced by this at all (wink wink)
Give me a break. Are we all that dumb or do you just think we are? If anyone believes this type of research, I have some real estate in Phoenix which I've just released a research report on which confirms it will go up 20% per year indefinitely for the next 30 years. Please email me if you are interested in purchasing this property from me.
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