The folks at the Wall Street Journal's Business Tech Blog find jargon and babble just as absurd as me, and so they had a great post yesterday about a recent Oracle press release. It stands alone so I'll just copy the offending jargon/technobabble and the WSJ's comments below as written by Ben Worthen. The 'quote' by Torleif Nesheim is classic...too funny.
"If you are looking for a "market offering designed to simplify the lifecycle management of complex IP-based services," we've got the product for you!
That description is straight from an Oracle Corp. news release that touts...well, we still aren't sure. The release is a string of bewildering tech terms and vague verbiage. It refers to whatever it is the company is selling as an "offering" in each of the first three sentences. Is that software, hardware or something you sacrifice to Quetzalcoatl?
Technology that businesses use is marginalized enough without buzz terms that humans can't understand. One reason many businesspeople avoid information technology is that talking to a techie requires mastering a whole new language.
The one person who seems to know what Oracle means, Torleif Nesheim, the chief information officer at Oslo, Norway-based BaneTele AS, says the "offerings are leading-edge service configuration assurance capabilities that will help us to rapidly deploy high-demand IP services, such as level 3 virtual private networks, multicast and quality of service over our IP/MPLS network." That is from the news release. Mr. Nesheim didn't respond to messages asking if he really talks like that.
We're guessing -- guessing, mind you -- that Oracle's "offering" is software that helps telecommunications companies track how well their networks are performing. That is a big deal, given the rise of online video, teleconferencing and other services that take up a lot of bandwidth. And a product that helps ensure everything is running the way it is supposed to is probably really important to businesses in this industry.
You would never know it from the release. And we may never find out: An Oracle spokeswoman declined to comment."
When will vendors learn that these types of "news" releases do nothing for them?
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